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AWARDED CASINOS

The Global Gaming Awards

Of the bodies we read, this one publishes the most detailed account of how its vote is run, and it is also the one that moved its London edition out of London.

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The best documented trade body here, and the name that broke its own record

A readable process is worth more to a reader than a photogenic venue, and on that measure the Global Gaming Awards come out ahead of every other trade body here: nothing in our set writes down more about the mechanics of its vote, and the results are kept on the organiser's own pages, series by series and year by year. The weak point lies somewhere else entirely. It is a name that changed while the record kept the old one!

Gambling Insider and Gaming America (the two trade titles behind the series) run the awards across three regions, one headed "Global Gaming Awards EMEA" (Europe, the Middle East and Africa), one for the "Americas" and one for "Asia-Pacific", each with its own panel and its own night. The regional split matters more here than at most bodies, because the three get quoted interchangeably.

The objection, which this method partly answers

Put plainly, the objection is that a company enters itself and is then judged by its competitors, which sounds less like an assessment than a staff vote. The answer the body offers is procedural rather than moral, and it is a good deal more specific than the answers we found elsewhere in this set.

A company "enters" (files its own candidacy, in the categories it chooses), and a "panel" (senior executives of operators and suppliers, voting as individuals) then ranks the field; ten entries per category reach the "shortlist" (the ten finalists, all of them published, rather than a winner produced out of nowhere); no company may place more than one person on the panel (one per company, and no more); and a panellist whose own employer appears among the ten is required to "abstain" (drop out of that category's vote altogether).

Those are rules with edges, which is to say somebody could be shown to have broken one of them, and having edges is the quality that separates a rule from a reassurance.

The weaker bodies in our set publish reassurances instead, and a reassurance cannot be tested from outside the building where the votes were counted.

What the adjudicator covers, and what it leaves alone

KPMG in the Crown Dependencies is named as the firm that "adjudicates" (watches the ballots being collected and added up) the result, which puts this body in a set of two among the eleven here, both of which chose an accountancy practice for the job (a notary or a law firm would have served, and neither was picked). The scope of that work is narrow, and worth stating exactly rather than approximately, because the space between the two is where a great many badges live.

The firm watches how the panel's votes are collected and totalled, not whether the right ten entrants were on the list, and certainly not whether the winning casino treats a player decently. A count can be clean and a category still empty. What the adjudication buys you is the assurance that the arithmetic was not touched afterwards, which is a smaller claim than the badge implies and a far larger one than nine of these bodies can make at all.

What it prints, and the two things it still withholds

Printing ten finalists in every category is generous by the standards of this trade, and to our eye it is the most useful thing the body does, because a published shortlist is what lets a reader tell a win apart from an appearance. The "entry terms" (the price of entering, and the promises that come with it) are not declared anywhere we could reach, and that is recorded here as a fact about the body rather than as a failure of our searching.

Three of the six tests this site applies are therefore passed cleanly here, which we would rather say in that form than by calling the body good or bad. A "stable archive" (each edition left where it was first put) is the third of those three, and it is the test a reader feels latest and hardest, since nothing whatever goes wrong with it until the day somebody actually needs it.

The archive is real, and its edges repay knowing. The organiser publishes winners for the Americas from 2014 to 2026, for EMEA from 2018 to 2026 and for Asia-Pacific from 2022 to 2026 (three series, three starting lines, three depths of memory), so anything predating a series exists only in the magazine that reported it at the time. That is a far narrower hole than the one we expected to find here.

The ceremony that kept its name and changed its continent

For seven years the London edition was held at the Hippodrome Casino in Leicester Square. It is now the EMEA edition, it runs in Barcelona inside the week of the industry's largest trade fair (nineteen to twenty-one January 2026, at the Fira Barcelona Gran Via, across a hundred and forty-three thousand square metres against a hundred and twenty thousand the year before), and the 2026 night fell on the nineteenth of January.

The fair sits inside "World Gaming Week" (the eighteenth to the twenty-third of January 2026), and the Americas night ran that September in Las Vegas. An award timed to a trade fair is not a worse award for being timed to one, and the timing does tell you what the room is for.

Where to open the list, and how far back each series goes

The series pages sit under globalgamingawards.com, with the 2026 EMEA results at globalgamingawards.com/emea/2026/ and earlier editions at the same address with the year changed. The runs we found are Americas 2014 to 2026, EMEA 2018 to 2026 and Asia-Pacific 2022 to 2026. A London result from before the rename sits inside the EMEA series, not under a London heading.

The most misquoted phrase in this whole subject

The name "Global Gaming Awards London" lived for years, the venue was a famous London casino, and the venue also competed in the awards it was hosting. So a land-based room in Leicester Square could win a casino category inside its own building, and a separate online site sharing that name, run by a different company under a Gambling Commission licence, could then be described everywhere as the winner. The London edition no longer exists under that name, and any claim dated after the move is quoting a series that has been both renamed and relocated. It happened again in 2026, when the EMEA "Casino of the Year" went to The Hippodrome Casino itself: the citation on the body's page recognises a land-based operator and a guest experience, and the executive chairman of that room sits among the judges.

One line in our record, and it is a placing

One result, and it is a placing rather than a win. 888 Casino came third in "Online Casino" at the Global Gaming Awards London in 2021, which we read in the publisher's own report of that year's winners and have written as a "third place" (behind two others, and therefore not a victory) because that is precisely what it was.

Beyond that single placing we found nothing for the brands here on any edition we could open, and unopened years are named as unopened. No brand listed here holds a "Casino of the Year" from this body, in any region or any year we opened. These categories reward size and "regulated market" coverage (a licence in each jurisdiction, held by the group itself), while the brands we list are mostly mid-sized international sites on Maltese, Alderney and Kahnawake licences, which is not the profile that wins a vote cast by the executives of the largest groups in the trade.

"The Hippodrome Online Casino won casino of the year at the Global Gaming Awards London 2023"
That 2023 title went to The Hippodrome Casino, the land-based room in Leicester Square. The online site is a separate business, run by Betway Limited under a Gambling Commission licence. Check it.
"The Hippodrome Online Casino won casino of the year at the Global Gaming Awards EMEA 2026"
The 2026 "Casino OF THE YEAR" went to "The Hippodrome Casino", and the body's own page describes the category as "Recognising the land-based casino operator that has delivered an exceptional guest experience": the room in Leicester Square. On that same page Simon Thomas, executive chairman of The Hippodrome Casino, sits among the judges. The online site is a white label brand run by Betway Limited. Check it.

The check, and the step almost nobody takes first

Here is the procedure, and its first step is the one almost everybody skips. Establish the series and the year, open that edition's page, and read the list of ten before reading the name at the top of it, because the ten are what turn a vague badge into a statement somebody can test. If your brand sits among the ten rather than above them, the honest word is "finalist", the flattering word is "winner", and the distance between them is the whole of this site.

Then check when the series itself began before concluding that a missing result was invented, because an Asia-Pacific claim dated 2019 predates that archive by three years and a London claim dated 2021 is filed under EMEA rather than under the name printed on the badge. A reader who gets into the habit of asking which of the three continents a trophy came from will catch more bad claims on this one body than on any other in the set!

Questions

Why is there no Global Gaming Awards London any more?

It became the EMEA edition and moved to Barcelona so that it would fall inside the week of the industry's largest trade fair. The name still circulates, and a 2023 London result is still quoted on pages that have not noticed the change.

What does the KPMG adjudication cover?

The voting process, not the merit of the entrants. The body states that one firm oversees how the panel's votes are gathered and counted, which is a procedural guarantee rather than an editorial one.